THE CLIENT
The Cleaning Experts are a Limerick-based exterior cleaning company offering regular window cleaning, gutter cleaning, fascia and soffit cleaning, and conservatory cleaning to homeowners across Limerick and the surrounding areas. Founded by David Fitzmaurice in November 2024, the business was built from scratch with a clear focus on delivering a reliable, hassle-free service that Limerick homeowners could trust.
The results they've achieved in under six months are exceptional by any standard — but they didn't happen by accident.
THE CHALLENGE
A brand new business in a competitive local market — with no online presence.
When The Cleaning Experts launched in November 2024, they were starting from zero. No website. No Google Business Profile. No reviews, no rankings, no traffic. In a city like Limerick where several established cleaning companies were already competing for the same customers online, breaking through quickly was going to take a focused, well-executed strategy.
There was no existing domain authority to build on. No historical data. No shortcuts. Just a solid business with a great service and the right marketing strategy behind it.
THE SOLUTION
A professionally built website and a focused local SEO campaign from day one.
Everything started with the foundation.
A conversion-focused website built for local search We designed and built a fast, professional website for The Cleaning Experts — structured specifically to rank in local search and convert visitors into bookings. Rather than a generic cleaning website, every page was built with a clear purpose. Dedicated service pages for window cleaning, gutter cleaning, fascia and soffit cleaning, and conservatory cleaning — each targeting the right search terms in Limerick. Location pages targeting Limerick city and surrounding areas including Castletroy, Raheen, Corbally, Adare, Caherdavin, and beyond, capturing searches from customers across the full service area.
Local SEO from launch From day one we treated the website as a local SEO asset — not just a brochure. Every page was fully optimised with the right keywords, the right structure, and the right signals to tell Google exactly what the business does and where it operates. We built out citations across the key directories Google uses to verify local businesses, and developed a backlink strategy to grow the site's authority quickly.
Google Business Profile setup and optimisation We built and fully optimised The Cleaning Experts' Google Business Profile from scratch — ensuring they were showing up in the local map pack for their most important search terms in Limerick from the earliest possible point.
Review generation strategy 114 five-star Google reviews in under six months is not an accident. We put a review generation process in place from the start — making it easy for happy customers to leave feedback and building the social proof that both Google and potential customers rely on when making a decision.
THE RESULTS
Limerick's number one window and gutter cleaning company — in under 6 months.
The results speak for themselves.
The Cleaning Experts went from a brand new business with no online presence to the most visible and most reviewed window and gutter cleaning company in Limerick in less than six months. That is what a properly planned and executed local SEO campaign looks like.