We help spray foam insulation companies across Ireland and the UK get more leads with Google Ads, SEO, website design, and Google Business Profile management. Get a free audit today.
Most spray foam insulation companies we speak to have the same problem. Early on, the phone rang from word of mouth — builders passing on your number, happy homeowners recommending you to a neighbour. Then it slowed down. They built a website, or got someone to throw one together cheaply, and nothing changed. Meanwhile there's a competitor operating in the same area — not necessarily more experienced, not necessarily doing better work — who's showing up first on Google every time someone searches for spray foam insulation, and picking up the jobs that should be yours.
That's not luck. That's a marketing system. And it's exactly what we build.
At Tradesman Marketing Experts, we work exclusively with tradesmen across Ireland and the UK. Spray foam insulation is one of the fastest growing trades we work with — and one of the most competitive online. We've taken insulation companies from invisible to number one in some of the most competitive local markets across Ireland and Great Britain. We know what an insulation website needs to convert a homeowner looking to reduce their energy bills. We know which keywords drive real enquiries versus which ones burn through budget. And we know how to make a Google Business Profile dominate the local map pack in a way most insulation companies have never seen.
A general digital agency can build you a website. They can set up a Google Ads campaign. But they don't know that open cell and closed cell spray foam are completely different products with different customer profiles and different search behaviours. They don't know that a homeowner searching for spray foam insulation for a converted attic is a completely different lead to someone searching for agricultural shed insulation. They don't know the objections insulation customers have — mortgage implications, removal concerns, condensation questions — and how your website needs to address them head on to convert visitors into enquiries.
We do. Because we work with insulation companies every day and we understand your market. When we write content for your website, it sounds like it was written by someone who understands the difference between open cell, closed cell, and PIR board — because it was. When we build your Google Ads campaign, we already know which negative keywords to block from day one and which search terms drive the highest value jobs. That specificity is the difference between a campaign that breaks even and one that delivers a consistent return month after month.
The mortgage issue is your biggest sales objection — and your website needs to handle it
One of the most common concerns homeowners have about spray foam insulation is whether it will affect their ability to sell their home or remortgage. If your website doesn't address this directly and confidently, you're losing enquiries to competitors who do. We make sure your website handles the tough questions upfront — building trust before the customer even picks up the phone.
Residential and commercial are completely different markets
A homeowner insulating their attic and a farmer insulating an agricultural shed are searching differently, deciding differently, and need to be spoken to differently. We build your online presence to capture both audiences with the right message for each.
Seasonality is real — we plan around it
Demand for insulation spikes in autumn and winter when energy bills rise and homeowners start thinking about heat retention. We structure your Google Ads and SEO strategy to make sure you're fully visible before that demand peaks — not scrambling to catch up when the phone starts ringing for competitors.
Realistically, 3 to 6 months before you start seeing meaningful ranking movement for competitive keywords. Some lower-competition local searches come faster. That's why we often recommend running Google Ads alongside SEO in the early months — Ads generates calls immediately while the SEO builds momentum in the background.
Not at all. We work with insulation companies across Ireland and the UK. We understand local search in both markets and have clients generating consistent leads in both.
A standard web designer builds websites. We build websites that rank on Google and convert visitors into enquiries. Every page is structured around how your customers search, what they need to see before they pick up the phone, and what Google needs to see to rank you above your competitors. Those are two completely different briefs.
Always. Everything we set up is yours — your website, your Google Ads account, your Google Business Profile. If you ever decide to move on, you take everything with you. No lock-in, no held hostage accounts.
Every business is different so we don't publish fixed prices — but we're not the cheapest option and we don't try to be. We're the right option if you want marketing that actually generates a return. Get in touch for a free audit and we'll give you a clear picture of what we'd recommend and what it would cost.
We work on a minimum 3-month basis — not to lock you in, but because marketing takes time to work properly. After that it's rolling monthly. If it's not working, you're not stuck. Simple as that.