The roofer two miles from you is getting 30 calls a month from Google. Here's why it's not you — and how to fix it.
Most plumbers we speak to aren't short of work — they're short of the right work. The phone rings, but it's another leaking tap, another dripping radiator, another job that barely covers the diesel to get there and back. The boiler replacements, the full bathroom renovations, the heating system installations, the SEAI grant work — that's going to the plumbing companies who dominate Google. Not because they're better plumbers. Because they're easier to find.
That's a marketing problem. And it's exactly what we fix.
At Tradesman Marketing Experts, we work exclusively with tradesmen and home service businesses across Ireland. We build plumbing websites that rank on Google for the searches that actually matter, run Google Ads campaigns that generate high-intent enquiries from day one, and manage Google Business Profiles that put plumbers at the top of the local map pack. Everything we build is designed around one outcome — your phone ringing with the jobs you actually want.
There are two completely different customers searching for a plumber in Ireland, and they need completely different marketing approaches.
The first is the emergency customer. Something has gone wrong — a burst pipe, a boiler that's stopped working in January, a leak coming through the ceiling. They're searching right now, they're calling whoever appears first, and price is not their primary concern. Getting there today is. Google Ads and a well-managed GBP are what win those calls.
The second is the planned customer. They want a new bathroom. They're thinking about replacing their old boiler before winter. They've been accepted for an SEAI heat pump grant and need a registered installer. They're doing their research — checking websites, reading reviews, comparing options. They want to see your RGI registration, your previous work, your experience with grant-funded projects. A strong website with the right content and a solid review profile are what win those jobs.
Most plumbing marketing treats both customers the same way. We don't. We build marketing that works for emergency callouts and high-value planned installations — because those are the businesses that generate consistent, predictable revenue and stop living from job to job.
In Ireland, RGI registration isn't optional for gas work — it's a legal requirement. And for homeowners considering a boiler replacement or heat pump installation under an SEAI grant, your registration status is the first thing they'll look for before making contact.
Most plumbing websites either bury this information or leave it off entirely. We put it front and centre — on your homepage, on your service pages, on your Google Business Profile, and on every landing page we build for your Google Ads campaigns. A homeowner who sees your RGI number and SEAI registration within the first few seconds of landing on your site is a homeowner who trusts you before they've read another word. That trust is what converts browsers into calls.
Typically 3 to 6 months before meaningful ranking movement on competitive searches. Emergency plumber searches in smaller towns can move faster. We recommend running Google Ads alongside SEO in the early months so you're generating calls while the organic rankings build in the background.
Yes. We work with plumbing and heating companies across Ireland — Dublin, Cork, Limerick, Galway, Waterford, and every county in between. If your customers are searching on Google, we can get you in front of them.
The highest-value searches — boiler replacements, heating system installations, bathroom renovations, emergency callouts, and SEAI grant installations. We build campaigns around the jobs that pay properly and filter out the low-value searches that waste budget without generating worthwhile work.
Yes. We know how important your registration and certification status is to Irish homeowners — particularly for grant-funded work — and we make sure it's visible and prominent across everything we build for you.
Always. Your website, your Google Ads account, your Google Business Profile — everything we build or manage for you is yours permanently. We've seen too many plumbers handed back nothing when they leave an agency that retained ownership of their assets. That won't happen with us.
Every package is built around what your business actually needs. A sole trader plumber targeting one county needs something different to a multi-van heating and plumbing company targeting several counties and chasing commercial contracts. Get in touch and we'll put together a clear, straightforward proposal with no jargon and no surprises.