The pest control company two miles from you is getting 30 calls a month from Google. Here's why it's not you — and how to fix it.
Most pest control companies we speak to have the same story. The business started well — word of mouth, a few regular commercial contracts, repeat customers. Then growth stalled. They built a website or had one thrown together on the cheap, and the calls stayed flat. Meanwhile a competitor operating in the same area — not necessarily more qualified, not necessarily more experienced — is showing up at the top of Google every time someone searches for a pest controller, and picking up the emergency calls, the domestic jobs, and the commercial contracts that should be yours.
That's not luck. That's a marketing system. And it's exactly what we build.
At Tradesman Marketing Experts we work exclusively with tradesmen and home service businesses across Ireland and the UK. Pest control is one of the most search-driven trades there is — when someone has a rat in their kitchen or wasps in their loft, they go straight to Google and they call the first company that looks professional, local, and available. If that's not you, it's your competitor. We make sure it's you.
A general digital agency can build you a website and set up a Google Ads campaign. But they don't know that a rat infestation enquiry and a wasp nest removal enquiry are completely different jobs with different urgency levels, different price points, and different customer behaviours. They don't know that pest control customers make decisions in minutes — not days — and that a slow loading website or a missing phone number above the fold will cost you the call before you even know it came in. They don't know the difference between domestic and commercial pest control marketing, or how to target food businesses, landlords, and property managers as a completely separate audience to homeowners.
We do. Because we work with pest control businesses and understand your market. When we build your Google Ads campaign, we already know which keywords drive emergency calls versus which ones attract price shoppers. When we write your website content, it's written to convert someone who's panicking about a pest problem right now — not someone browsing for information. That specificity is the difference between a campaign that ticks over and one that consistently fills your diary.
Emergency searches are your highest value leads — and they need a different strategy
Someone searching "emergency pest control" or "same day rat removal" is ready to pay a premium and book immediately. These searches need to be treated completely differently to planned or preventative enquiries. We structure your campaigns and your website to capture both — with the right message for each.
Domestic and commercial are two completely different markets
A homeowner with a mouse problem and a restaurant manager with a rodent issue are searching differently, deciding differently, and need completely different messaging. We build your online presence to speak to both audiences effectively — without confusing either one.
Seasonality drives demand spikes — you need to be ready before they hit
Wasp season, rodent season, bed bug season — pest control has predictable demand spikes throughout the year. We make sure your SEO and Google Ads are fully optimised and positioned before those peaks hit, not scrambling to catch up when every pest controller in your area is suddenly competing for the same searches.
Landlords and property managers are a recurring revenue goldmine
A single landlord with a portfolio of properties can be worth more than dozens of one-off domestic jobs. We help you target this audience specifically through your website content and Google Ads — turning one-off enquiries into long-term commercial relationships.
Realistically 3 to 6 months before you see meaningful movement for competitive keywords in your area. Lower competition local searches can come faster. That's why we often recommend running Google Ads alongside SEO in the early months — Ads gets the phone ringing immediately while the SEO builds in the background.
Yes. We work with pest control businesses across both markets. We understand local search in Ireland and the UK and have experience generating leads in both.
A standard web designer builds a website that looks good. We build websites that rank on Google and convert visitors into calls. Every page is structured around how pest control customers search, what they need to see before they pick up the phone, and what Google needs to see to rank you above your competitors. Those are completely different objectives.
Yes — and more urgently than you might think. Referrals are the best leads you'll ever get, but they're not consistent and they're not scalable. Every referral you receive will Google you before they call. A weak website loses referrals you've already earned. And when the referral pipeline dries up — which it does for every building company at some point — having no Google presence means starting from zero. The time to build your online presence is when you're busy, not when you're quiet.
Always. Your website, your Google Ads account, your Google Business Profile — everything we build or manage for you is yours permanently. We've seen too many contractors lose their entire digital presence when they leave an agency that retained ownership. That won't happen with us.
Every package is built around what your business actually needs. A sole trader builder looking for a website and local SEO needs something different to an established contractor wanting Google Ads, full SEO, and GBP management across multiple counties. Get in touch and we'll put together a clear, jargon-free proposal with no surprises.