The roofer two miles from you is getting 30 calls a month from Google. Here's why it's not you — and how to fix it.
Most electricians we speak to have the same story. They're busy enough — mostly from word of mouth, a bit of repeat business, a few referrals here and there. But the work is inconsistent. The phone goes quiet for a week and then hammers for three days. They're taking small domestic jobs that barely cover the diesel because they can't afford to turn anything down. And the bigger, better-paying work — rewires, EV charger installations, commercial fit-outs, fuse board upgrades — seems to go to the same handful of companies who always seem to be at the top of Google.
That's not luck. That's a marketing system. And it's exactly what we build.
At Tradesman Marketing Experts, we work exclusively with tradesmen and home service businesses across Ireland. We build electrician websites that rank on Google for the searches that matter, run Google Ads campaigns that generate high-intent enquiries from day one, and manage Google Business Profiles that put electrical contractors at the top of the local map pack. Everything we do is built around getting your phone ringing with the right jobs — not just any jobs.
There are two completely different types of electrician customer and they need completely different marketing approaches.
The first is the emergency customer — a fuse has blown, there's no power to part of the house, there's a fault that needs fixing today. That customer is searching on Google right now, they're going to call the first result they see, and they're not shopping around on price. Google Ads and a well-optimised GBP are what win those jobs.
The second is the planned customer — a homeowner who wants their house rewired, a business fitting out a new premises, a developer who needs a reliable electrician on call. That customer does their research, checks your website properly, looks at your reviews, and wants to see evidence that you do this kind of work regularly. SEO, a strong website with the right service pages, and a solid review profile are what win those jobs.
Most agencies treat all electrical searches the same way. We don't. We build marketing that works for both types of customer — urgent callouts and high-value planned work — because those are the businesses that grow consistently and don't rely on word of mouth to fill quiet weeks.
RECI registration and Safe Electric certification aren't just legal requirements — they're your most powerful trust signal online. A homeowner searching for an electrician in Ireland needs to know you're certified before they'll consider calling you. A commercial client won't even speak to you without it.
We put your certifications front and centre on every page of your website, on your Google Business Profile, and on every landing page we build for your Google Ads campaigns. Most electrician websites bury this information or leave it off entirely. We treat it as the first thing a potential customer needs to see — because it is.
Typically 3 to 6 months before meaningful ranking movement on competitive searches. Emergency electrician searches in smaller towns can move faster. We usually recommend running Google Ads alongside SEO in the early months so you're generating calls while the organic rankings build.
Yes. We work with electrical contractors across Ireland — Dublin, Cork, Limerick, Galway, and every county in between. If your customers are searching on Google, we can get you in front of them.
The highest-value searches — emergency callouts, fuse board upgrades, full rewires, EV charger installation, and commercial electrical work. We build campaigns around the jobs that pay properly, not just any electrical search. A campaign that targets the wrong keywords costs money without generating worthwhile work.
Yes. We know how important your registration status is to potential customers in Ireland and we make sure it's visible and prominent across everything we build for you.
Always. Your website, your Google Ads account, your Google Business Profile — everything we build or manage for you is yours. We've seen too many electricians handed back nothing when they leave an agency. That won't happen with us.
Every package is built around what your business actually needs. A sole trader electrician targeting one county needs something different to a multi-van operation covering several counties and targeting commercial work. Get in touch and we'll put together a clear proposal — no jargon, no pressure, no surprises.