If you run a mobile tyre fitting business, your customers are not browsing — they’re panicking. They’ve got a flat on the side of the road, a car that won’t move, or a tyre they need changed before work tomorrow morning. They open Google, they type something in, and they call the first business that looks available, professional, and local.
That window is seconds wide. If you’re not showing up in those top results, that job is gone — to whoever had the sense to invest in Google Ads.
This guide walks you through exactly how to set up a Google Ads campaign for a mobile tyre fitting business that actually generates leads, not just clicks.
The single biggest mistake trades businesses make with Google Ads is optimising for the wrong thing. Clicks are not leads. Traffic is not revenue.
When setting up your campaign, select “Leads” as your objective. This tells Google you want phone calls and form submissions — not just people landing on your page and leaving. Make sure you have conversion tracking set up from day one, tracking both calls and form submissions. Without it, you’re spending money with no way of knowing what’s working.
There are multiple campaign types in Google Ads and most of them are not right for a mobile tyre fitting business starting out.
Search campaigns are where you need to be. They show your ads to people actively typing in searches like “mobile tyre fitting near me,” “24 hour tyre repair,” or “emergency tyre change Cork.” These are people with a problem right now who need someone to solve it. That’s the highest quality lead you can buy.
Performance Max and other campaign types can come later once you have data and a budget to experiment with. Start with Search, get it working, then expand.
A budget that’s too low is one of the most common reasons Google Ads campaigns fail for small businesses. If you’re spending €5 a day, you’re not getting enough clicks to gather meaningful data or generate consistent leads.
We recommend starting with a minimum of €15 to €25 per day — roughly €450 to €750 per month. That’s enough to test properly, see what’s working, and make informed decisions. As leads start coming in consistently, increasing the budget becomes a straightforward decision rather than a gamble.
Your bidding strategy should match your situation, not just sound impressive on paper.
Maximise Conversions is the best starting point if you have conversion tracking properly set up. Google uses its data to get you as many leads as possible within your budget.
Maximise Clicks is acceptable as a temporary measure if you’re not yet tracking conversions — but treat it as a stopgap, not a strategy. Switch to Maximise Conversions as soon as your tracking is confirmed.
Target CPA is a more advanced strategy that requires significant conversion data before it works effectively. Don’t start here — earn your way to it.
Avoid Manual CPC unless you’re experienced. It requires constant attention and fine-tuning that most business owners don’t have time for.
Your keyword list is the engine of your campaign. Get it wrong and you’ll burn through budget on searches that were never going to convert.
Focus on local, high-intent keywords — the kind of searches someone makes when they need help right now:
Use Exact Match and Phrase Match only. Broad Match keywords will eat your budget serving your ads to people searching for things completely unrelated to your service.
Equally important — build a strong negative keyword list from the start. Terms like “DIY tyre fitting,” “tyre fitting course,” “tyre fitting jobs,” and “tyre fitting tools” are searches you never want to pay for.
Use Google’s Keyword Planner to check search volumes and estimated costs in your specific area before you commit.
Your ad copy needs to do one job — make someone with a tyre problem feel confident enough to call you instead of scrolling down to the next result.
That means leading with what they care about most: you’re available, you come to them, and you’re fast.
Here’s an example of a strong ad:
Headline 1: 24/7 Mobile Tyre Fitting Headline 2: We Come to You — Fast Response Headline 3: Serving [Your Area] — Call Now Description: Stuck with a flat? We come to you at home, work, or roadside. Fully insured, fast and professional. Call now for immediate help.
Beyond the ad copy itself, make sure you’re using every available ad extension — call extensions so your number appears directly in the ad, location extensions to reinforce that you’re local, and structured snippets to highlight your services. These increase your ad’s visibility and click-through rate at no extra cost.
Mobile tyre fitting is an emergency service. That flat tyre doesn’t care that it’s 11pm on a Sunday. Run your ads around the clock when you first launch so you don’t miss any high-intent searches while you’re gathering data.
After three to four weeks, check your hour-of-day and day-of-week reports in Google Ads. You’ll start to see clear patterns — your busiest times, your highest-converting windows, and the periods where you’re spending money without getting calls. Adjust your ad schedule around that data rather than assumptions.
This is non-negotiable. If you’re not tracking your conversions properly, you have no idea which keywords are generating leads, which ads are performing, or where your budget is being wasted. You’re flying blind.
Set up Google call forwarding numbers so every call from an ad is tracked. Set up thank-you page tracking or event-based tracking for form submissions. Connect Google Ads to Google Analytics for a deeper view of how people are behaving on your site after they click.
Proper tracking is what separates a campaign that gets smarter over time from one that just keeps spending the same money with the same mixed results.
The demand is there. People search for mobile tyre fitting every single day, in every town and city across Ireland and the UK. The question is whether they find you or your competitor when they do.
A well-built Google Ads campaign puts you in front of those customers at the exact moment they’re ready to call. A poorly built one burns through your budget and leaves you wondering why it isn’t working.
If you’d rather not figure this out yourself, we can do it for you. Get in touch for a free audit and we’ll tell you exactly what a Google Ads campaign for your tyre business would look like — and what it would cost.
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