THE CLIENT
Biosoft Power Wash is a Cork-based exterior cleaning company offering power washing, softwashing, driveway cleaning, patio cleaning, roof cleaning, and a range of other property maintenance services. They deliver quality results for homeowners and commercial clients across Cork — but when they came to us, nobody online knew they existed.
THE CHALLENGE
A great business with no digital footprint.
When Biosoft first got in touch, the situation was straightforward but significant. They had a solid business, genuine expertise, and happy customers — but absolutely zero online presence. No website. No Google Business Profile. No rankings, no visibility, no organic traffic. Nothing.
In a competitive local market like Cork, that's a serious problem. Customers searching for power washing or driveway cleaning in Cork had no way of finding Biosoft — so those jobs were going to competitors who had invested in their online presence, regardless of whether they were actually better at the work.
Everything had to be built from scratch. That meant no existing traffic to build on, no historical data to work from, and no shortcuts. Just a solid strategy and the work to back it up.
THE SOLUTION
A new website and a focused 6-month local SEO campaign.
We started with the foundation — because without it, nothing else works.
A conversion-optimised website We designed and built a brand new website for Biosoft from the ground up. Fast-loading, mobile-first, and structured specifically to rank in local search and convert visitors into enquiries. Dedicated service pages for each of their core offerings — power washing, softwashing, driveway cleaning, patio cleaning, roof cleaning — each one written and structured to target the right local search terms.
Local SEO campaign targeting Cork With the website live, we launched a 6-month local SEO campaign focused entirely on making Biosoft the most visible exterior cleaning business in Cork. This included full on-page optimisation across every service page, location pages targeting Cork city and the surrounding areas, and a consistent backlink building strategy to build the site's authority in Google's eyes.
Google Business Profile setup and optimisation We built and fully optimised Biosoft's Google Business Profile from scratch — categories, services, descriptions, photos, and an ongoing posting and review strategy to build local trust signals and push them into the map pack for their core search terms.
THE RESULTS
Page 1 rankings, 40+ daily visitors, and leads coming in every day.
After 6 months of consistent work, the results speak for themselves.
This is what a properly executed local SEO campaign looks like. No shortcuts, no tricks — just a solid website, the right content, consistent backlink building, and a Google Business Profile that works hard every day.