The tree surgeon two miles from you is getting 30 calls a month from Google. Here's why it's not you — and how to fix it.
Most tree surgeons we speak to have the same story. The work is excellent — customers are happy, the jobs are done safely and professionally, and repeat business comes naturally. But beyond that steady trickle of referrals, there's no reliable system for bringing in new work. The website that was built a few years ago has never ranked for anything meaningful. The Google Business Profile is half-finished and sitting there doing nothing. And meanwhile a competitor — not necessarily more qualified, not necessarily more experienced — is showing up at the top of Google every time someone in the area searches for a tree surgeon, and picking up the emergency tree removal calls, the crown reduction jobs, and the storm damage work that should be coming to you.
That's not luck. That's a marketing system. And it's exactly what we build.
At Tradesman Marketing Experts we work exclusively with tradesmen and home service businesses across Ireland and the UK. Tree surgery is one of the most search-driven trades there is — when a customer has a dangerous tree, storm damage, or an overgrown oak that's blocking their light, they go straight to Google and they call the first company that looks professional, qualified, and available. If that's not you, it's your competitor. We make sure it's you.
Tree surgery has two distinct types of customer — those with an urgent problem and those planning ahead. Both are searching on Google and both represent significant revenue opportunities, but they need to be reached and converted in completely different ways.
The emergency customer — storm damage, a dangerous tree, branches on a roof — is searching right now and will call the first qualified, credible company they find. Speed of appearance and instant trust are everything. A Google Ads campaign that puts you at the top of search results when these customers are searching can be worth thousands in revenue from a single job.
The planned customer — crown reduction, tree removal before a building project, ongoing estate management — takes more time but represents some of your highest value and most loyal work. Local SEO that positions you as the leading tree surgeon in your area means these customers find you organically when they start their research — before they've even considered getting multiple quotes.
Together, Google Ads and local SEO make sure you're capturing both types of customer consistently — turning Google into your most reliable and most profitable source of new work.
We don't make promises about specific lead volumes — any agency that guarantees you a certain number of calls is either guessing or lying. What we can show you is real results from real clients across the trades:
GM Tree Services, South East Ireland — 37 confirmed leads in 30 days from Google Ads at an average cost of just €17.17 per lead, with a 21.51% conversion rate across five counties in the South East of Ireland. A directly relevant result from a tree services business we work with right now.
Hallmark Roofing, Cork — paying €911 per lead with a previous agency. We rebuilt their Google Ads from scratch and launched a full local SEO campaign. They now get 50+ enquiries every month at under €100 per lead.
The Cleaning Experts, Limerick — brand new business with zero online presence. Ranking number one in Limerick within 6 months and generating 60 to 80 leads every month — with no paid advertising whatsoever.
Biosoft Power Wash, Cork — zero online presence to 40+ website visitors every single day and consistent daily leads after 6 months of local SEO built from scratch.
These aren't outliers. They're what happens when local service marketing is done properly — and the same approach works for tree surgeons.
Realistically 3 to 6 months before you see meaningful movement for competitive keywords like "tree surgeon [your town]" or "tree removal [your area]." Lower competition and long-tail searches can come faster. That's why we often recommend running Google Ads alongside SEO from the start — Ads gets the phone ringing immediately while the SEO builds authority in the background.
Yes. We work with tree surgeons and arborists across both markets. We understand local search in Ireland and the UK and have experience generating leads in both — from busy city markets to rural areas where the right local SEO strategy can deliver very strong results quickly.
A standard web designer builds a website that looks decent. We build websites that rank on Google, communicate your qualifications and insurance immediately, showcase your completed work convincingly, and convert visitors into quote requests. Those are completely different objectives that require a completely different approach to structure, content, and design.
Yes, always. You have full access to everything we build or manage for you. We've seen too many roofing companies handed back nothing when they left an agency. That won't happen with us.
Every package is built around what your business actually needs. A roofing company starting from scratch needs something different to one that already has a site and just needs SEO and Ads management. Get in touch and we'll put together a clear proposal with no jargon and no surprises.
We work on a minimum 3-month basis — not because we need to lock you in, but because marketing takes time to work properly. After that, it's rolling monthly. If you're not happy, you're not stuck. Simple as that.