The roofer two miles from you is getting 30 calls a month from Google. Here's why it's not you — and how to fix it.
Most roofers we speak to have the same problem. The phone used to ring from word of mouth. Then it slowed down. They built a website, or got someone's nephew to build one, and nothing changed. Meanwhile there's a competitor down the road — not necessarily better, not necessarily more experienced — who's showing up first on Google for every search that matters, and hoovering up the jobs that should be yours.
That's not luck. That's a marketing system. And it's exactly what we build.
At Tradesman Marketing Experts, we work exclusively with tradesmen across Ireland and the UK. Roofing is our most common trade — we've taken roofing companies from invisible to number one in some of the most competitive local markets on the island of Ireland and across Great Britain. We know what a roofing website needs to convert a homeowner with a leaking ridge tile. We know which keywords drive real calls versus which ones burn budget. And we know how to make a Google Business Profile dominate the local map pack in a way most roofing companies have never seen.
A general digital agency can build you a website. They can set up a Google Ads campaign. But they don't know that flat roofing and pitched roofing are completely different markets with different customers and different keywords. They don't know that emergency roof repair searches convert at a completely different rate to planned re-roofing enquiries. They don't know which months roofers go quiet and how to prepare for that in advance with SEO.
We do. Because roofing is the trade we've worked in longest and know best. When we write content for your website, it sounds like it was written by someone who understands the difference between felt, EPDM, and fibreglass — because it was. When we build your Google Ads campaign, we already know which negative keywords to block from day one. That specificity is the difference between a campaign that breaks even and one that delivers a consistent return month after month.
We don't make promises about specific lead volumes — any agency that guarantees you a specific number of calls is either guessing or lying. What we can show you is real results from real roofing clients:
These aren't outliers. They're what happens when roofing marketing is done properly.
Realistically, 3 to 6 months before you start seeing meaningful ranking movement for competitive keywords. Some lower-competition searches come faster. That's why we often recommend running Google Ads alongside SEO in the early months — Ads generates calls immediately while the SEO builds.
No. We work with roofing companies across Ireland and the UK. We have active clients in Limerick, Cork, Wicklow, Dublin, Surrey, Bristol, and beyond. If your customers search on Google, we can get you in front of them.
A standard web designer builds something that looks good. We build something that ranks and converts. Every page is structured around the keywords your customers are searching for, with content that gives Google a reason to rank you and homeowners a reason to call you. Speed, mobile performance, and local SEO signals are built in from the start — not bolted on after.
Yes, always. You have full access to everything we build or manage for you. We've seen too many roofing companies handed back nothing when they left an agency. That won't happen with us.
Every package is built around what your business actually needs. A roofing company starting from scratch needs something different to one that already has a site and just needs SEO and Ads management. Get in touch and we'll put together a clear proposal with no jargon and no surprises.
We work on a minimum 3-month basis — not because we need to lock you in, but because marketing takes time to work properly. After that, it's rolling monthly. If you're not happy, you're not stuck. Simple as that.