THE CLIENT
JD Home Improvements & Son Ltd is a family-run driveway and patio company based in Bristol with over 20 years of experience. Father and son team, fully insured, covering Bristol and the surrounding South West area. They install tarmac driveways, resin driveways, block paving, gravel driveways, and garden patios — and they do it to a standard that has earned them one of the strongest reputations in the region.
The quality of their work was never in question. Their online presence was a different story.
THE CHALLENGE
JD Home Improvements had built their business almost entirely through Checkatrade. It was working — but it came with a problem that a lot of tradesmen will recognise. When your leads come from a third-party platform, you're renting your pipeline. Checkatrade controls the relationship, the pricing, and the visibility. The moment their fees go up or the algorithm changes, your lead flow changes with it.
On top of that, anyone searching directly on Google for a driveway company in Bristol had no way of finding JD Home Improvements. No website. A Google Business Profile sitting there with just 4 reviews — barely enough to build trust even if someone did stumble across it.
For a business with 20 years of experience and genuinely outstanding work, that was a significant missed opportunity. Every day without a Google presence was another day of leads going to competitors who'd made the investment.
THE SOLUTION
A professional website built to rank and convert
We built a brand new website for JD Home Improvements from the ground up — fast, mobile-first, and structured to rank in Bristol local search from day one. Every service has its own dedicated, fully optimised page — tarmac driveways, resin driveways, block paving driveways, gravel driveways, and garden patios — each one targeting the right search terms for Bristol and the surrounding areas including Clifton, Keynsham, Yate, and Bath.
The site was built to convert as well as rank. Clear calls to action, a quote request form above the fold, phone number visible on every page, and a gallery of their work that immediately demonstrates the quality of what they deliver.
Google Business Profile optimisation and review generation
4 reviews on a GBP is not enough to compete in a city like Bristol. We optimised the profile fully and put a review generation strategy in place — making it easy for every happy customer to leave a Google review and steadily building the social proof that both Google and potential customers rely on when making a decision.
THE RESULTS
The impact was significant and fast.
JD Home Improvements now ranks number one on Google in Bristol for "new driveways Bristol" and a range of related keywords — putting them in front of exactly the right customers at the exact moment they're searching.
Their Google Business Profile has grown from 4 reviews to over 20 five-star reviews — making them one of the most reviewed and most trusted driveway companies in the region on Google.
Bookings are now coming in directly through the website on a consistent basis. The dependence on Checkatrade as a single lead source has reduced significantly — replaced by a Google presence they own and control entirely.
For a business that was invisible on Google twelve months ago, the turnaround has been remarkable.