Tradesman Marketing Experts was built by someone who spent years working in the trades before ever writing a word of ad copy. That background is what makes us different — and it's what makes our marketing work.
Before Tradesman Marketing Experts existed, our founder David Fitzmaurice was running his own window cleaning business in Limerick.
Like most tradesmen starting out, David had to figure out how to get customers. He tried the usual routes — word of mouth, local advertising, hoping the phone would ring. But it wasn't until he started investing time in digital marketing — building a proper website, learning local SEO, understanding how Google actually works — that everything changed.
The results were hard to ignore. The Cleaning Experts, his window cleaning business, went from zero online presence to ranking number one in Limerick for window cleaning and gutter cleaning in under six months. Today it gets over 700 website visitors every month and 60 to 80 leads coming in consistently — with no paid advertising.
That firsthand experience — of building a trades business from scratch using digital marketing — is the foundation everything at Tradesman Marketing Experts is built on. David didn't learn this in a classroom or by reading about someone else's results. He did it himself, in the same market, facing the same challenges his clients face every day.
We've helped trades businesses across Ireland and the UK — roofers, landscapers, window cleaners, driveway contractors, and more — go from invisible on Google to dominating their local area. Here's a snapshot of what that looks like in practice:
A Cork power washing company going from zero online presence to 40+ website visitors every day and consistent daily leads — in 6 months, from scratch.
A Wexford landscaping business ranking number one for "landscaping Wexford" within 4 months of launching — with nothing more than a well-built website and a properly optimised Google Business Profile.
A Bristol driveway contractor who relied entirely on Checkatrade, now ranking number one for "new driveways Bristol" and sitting on 400+ five-star Google reviews.
A Cork roofing company paying €911 per lead with a previous agency, now generating 50+ enquiries every month at a fraction of that cost.
These aren't lucky outcomes. They're the result of a focused strategy, proper execution, and a team that understands the trades market inside out.
