THE CLIENT
Doherty Roofing is a fully insured, family-run roofing company based in Limerick, led by Jim Doherty. They cover a comprehensive range of domestic roofing services — roof repairs, full replacements, slate roofing, flat roofs, chimney repairs, guttering, fascia and soffits — serving homeowners across Limerick, Clare and Tipperary.
Jim built his reputation the old-fashioned way — through quality work, honest pricing, and the fact that customers deal with him directly every step of the way. What he didn't have was an online presence that reflected any of that.
THE CHALLENGE
Jim had a website. On the surface that sounds fine — but in practice it was worse than having nothing at all.
The site wasn't ranking on Google for any meaningful search terms. It wasn't generating enquiries. And critically, the email setup was broken — meaning any customer who did try to contact Jim through the website never got through to him. Enquiries were being lost before Jim even knew they existed.
For a skilled, experienced roofer with a genuinely strong reputation in Limerick, it was a frustrating situation. The business was there. The capability was there. The online presence simply wasn't doing its job.
THE SOLUTION
We rebuilt the Doherty Roofing website from scratch.
The old site was beyond salvaging from an SEO and technical standpoint — starting fresh was the right call. The new website was built with a clear structure designed to rank in local search and convert visitors into enquiries from day one.
Every service Jim offers has its own dedicated page — roof repairs, roof replacements, slate roofing, flat roofs, chimney repairs, emergency roofing, guttering, fascia and soffits, commercial roofing, and roof cleaning — each one fully optimised for the right local search terms in Limerick.
Location pages were built out covering Limerick city, Limerick county, and the surrounding areas including Adare, Castleconnell, Corbally, Caherdavin, Dooradoyle, Patrickswell, Newcastle West, and more — capturing searches from customers across Jim's full service area.
The technical foundations were fixed properly. Email deliverability was resolved so every enquiry reaches Jim without fail. Site speed, mobile performance, and crawlability were all built to the standard Google expects.
THE RESULTS
Within 2 months of the new website going live, Doherty Roofing is ranking at the top of Google in Limerick for "roofers Limerick" and a range of related keywords — putting Jim in front of the right customers at the exact moment they're searching for a roofer.
From a website that was actively losing business to one that's now generating consistent, local enquiries — in just 8 weeks.