Client: Hallmark Roofing
Location: Cork, Ireland
Services Provided: Full Website Redesign, Google Ads Management, Local SEO
Results: Reduced Google Ads Lead Cost from €911 to €100 and achieved Page 1 Organic Rankings.
When Hallmark Roofing approached us, they were facing a marketing nightmare. They were working with a previous provider, and the numbers were devastating:
The "Money Pit" Ads: They had spent nearly €19,000 on Google Ads with a cost-per-lead of €911.
The Invisible Website: Their old website was not optimized, looked unprofessional, and wasn't appearing in organic search results.
Wasted Budget: They were paying for "competitor clicks" and vague search terms that never turned into actual roofing jobs.
"We were spending a fortune, but the phone just wasn't ringing with the right jobs."
We didn't just "fix" their ads; we completely rebuilt their digital ecosystem to stop the bleeding and start the growth.
We scrapped the old, underperforming site and built a high-speed, professional website designed to build trust.
Trust Signals: Added photos of branded vans, staff on-site, and professional scaffolding to prove they are a legit local company.
Service Pages: Built dedicated pages for every service (Slate Repairs, Chimneys, Flat Roofs) so Google knew exactly what to rank them for.
Instead of just targeting "Cork," we built out localized pages for Cove, Middleton, Youghal, and Kinsale. We optimized their H1/H2 tags and internal linking to ensure Google viewed them as the local authority.
We performed a full audit and discovered they were bidding on generic terms with no bid limits.
Manual Control: We switched from "blank cheque" automated bidding to Manual CPC.
Negative Keywords: We scrubbed the account to ensure they stopped paying for competitor names and DIY searches.
Targeted Ad Groups: We matched specific ads to specific landing pages, ensuring a seamless journey from click to call.
The transformation was almost immediate. By aligning the ads with a high-converting website, the numbers shifted dramatically:
90% Reduction in Lead Cost: We brought the cost-per-lead down from a shocking €911 to a sustainable €100.
Organic Page 1: The website now ranks on Page 1 of Google for high-value roofing terms in Cork.
High-Value Work: Hallmark is now getting consistent inquiries for roof replacements and emergency repairs rather than "window shoppers."
Hallmark Roofing went from wasting €19,000 on a broken system to owning a high-performance marketing asset. They no longer rely on overpriced, shared leads; they have an exclusive ecosystem that brings in local Cork jobs at a fraction of their previous cost.